Dr. Neal Richter serves as Chief Scientist of SpotX and represents SpotX and the RTL group within the TechLab. Neal has served as CTO of Rakuten Marketing where he oversaw technology and data science teams across programmatic and affiliate systems. Prior to Rakuten, he was CTO and Chief Scientist at the Rubicon Project.
Neal has been an active participant in the TechLab going back to when it was the Technical Advisory board in 2011. He has been a contributor to the development of the OpenRTB protocol, Ads.txt, Ads.cert, and Sellers.json and other associated standards. Neal received a PhD in Artificial Intelligence from Montana State University. He holds twelve patents and has published more than fifteen academic papers in machine learning in artificial intelligence.