HEADLINE SPEAKER - SKYSCANNER
Colin McFarland, Director, Experimentation at Sky Scanner
Who is Colin?
Colin McFarland is Director, Experimentation at Skyscanner. He leads the development of Dr Jekyll, Skyscanners in-house experimentation platform, as well as working to foster the culture of experimentation at Skyscanner. Prior to Skyscanner, Colin led experimentation teams at Shopdirect and Rentalcars.
What will he be talking about?
The value of experimentation (also known as A/B testing) is well known, and yet the implementation and scaling of experimentation from niche to pervasive is frequently a stumbling block and an area that business of all sizes struggle in. Colin McFarland, Head of Experimentation at Skyscanner, led the global travel search business from small-scale experimentation to a state where the practice is ingrained, with hundreds of experiments undertaken each month.
This talk will give practical steering in how to augment experimentation within a business, looking at the case for causality, common pitfalls to avoid, and how tooling and education can drive the data-focussed culture that is so essential in delivering a competitive edge.
Prior to Skyscanner, Colin led experimentation teams at Shopdirect and Rentalcars. In the past he has spoken at (amongst others) Crunch Conf, Design It Build It, Lean Conf, MarTech, Conversion Conf, Spotify, and Microsoft.
Find out more.
Common Pitfalls in Experimentation
Design Like You're Right, Test Like You're Wrong